926 Inspiration Drive
Wilmington, NC 28405
REEDS since 1946
Bill and Roberta Zimmer founded REEDS Jewelers in 1946 with their hometown store in Wilmington, NC. From the beginning, REEDS was guided by a philosophy of love, appreciation, trust, and making everyone feel like family. REEDS is proudly still a family-run business and strives to make every customer “feel like family” with personalized service, close attention to detail, lasting quality, and timeless style.
Now celebrating more than seven decades in business, we are proud to be one of the largest family-owned jewelers in the country and are honored to celebrate milestone moments with you. Generation after generation, you’ve chosen us because we’ve kept committed to our core ideals.
Rolex Partners since 1976
Rolex has been synonymous with prestige, innovation and excellence for over a century. This partnered with REEDS’ dedication to you for over 4 decades as an Official Rolex Jeweler, creates an incomparable experience when selecting your next Rolex timepiece. Our knowledgeable watch professionals look forward to celebrating this moment with you.